Volume 12 | Issue 9 |

 Abstract

This study explores the role of the Meesho app in enhancing online marketing strategies. Online marketing, characterized by its diverse technologies and tactics, offers a more comprehensive approach than traditional marketing, leveraging digital media's cost-effectiveness and extensive reach. As consumer behaviors shift towards online purchasing--accelerated by technological advancements and the recent pandemic the Meesho app has emerged as a key player in this landscape. It boosts catalog visibility, leading to increased clicks and order volumes. the app's success is largely due to its innovative digital marketing techniques and strong brand presence, positioning it as India's leading platform for resellers on social media. Moreover, the paper examines different online advertising formats such as display, video, and remarketing campaigns that enable targeted outreach based on consumer interests and behaviors. The importance of analytics and performance tracking is emphasized, as these tools provide critical insights for refining marketing strategies and improving campaign effectiveness.

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 Keywords

Meesho App, Digital Marketing, Online Advertisement, consumer behavior, Reselling.

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Creative Commons Attribution 4.0 and The Open Definition

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The employees are the backbone of the organization and the accomplishments or issues experienced by the organization are contingent to the performance of its employees. The enhanced capabilities, knowledge, and skills are the foundation for the organization's competitive advantage in today's global market. Hence the objective of the paper is an evaluation of new hire performance based on certain measures like engagement of employees, turnover rate, unplanned absences, training program and its impact on employee's performance. The current research is of exploratory type discussing the evaluation of new hire performance and its implications for IT Industry under study. It is of empirical nature and based upon the data collected. It is observed that the employees who remain in an organization over a set period compared to the total number of employees who worked there during that time is minimum in IT Industry. The employees of IT industry agree that the training program provided in the organization impacts their knowledge, skills, and performance and in turn, affects the company's efficacy. Finally paper concludes by mentioning that the evaluation of new hire performance can help determine the scope of growth in an employee's career and the level of motivation with which he/she contributes to an IT organization's success in the study area. The evaluation of new hire performance lets an employee understand where he/she stands as compared to others in the organization.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Engagement of Employees, Turnover Rate, Unplanned Absences,Absenteeism Rate, Team Morale,Cost per hire,Adoption Rate

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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The study is to investigate the efficacy of financial incentives in evaluating employee performance, with a particular emphasis on Chennai-based Wipro Ltd. Pay increases, bonuses, and performance-based awards are examples of monetary incentives that are frequently used to increase employee motivation and output. This study looks into whether these incentives have a major effect on workers' performance at Wipro, a well-known international IT company. The study looks into the connection between pay and performance by asking managers and employees questions and by conducting surveys. The study also looks at the drawbacks and restrictions associated with employing financial incentives as the only performance indicator. It is anticipated that the results would offer insightful information on how Wipro and related companies may improve their incentive programs to boost output, encourage employee. This study's outcomes can serve as a guideline for organizations aiming to enhance employee satisfaction and productivity through effective incentive strategies.

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 Keywords

: Monetary Incentives, Employee Performance, Employee Engagement, Performance based rewards.

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Creative Commons Attribution 4.0 and The Open Definition

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This paper explores how animals in Tripuri folktales adopt human-like characteristics which capture the essence of beast fables. The study focuses on stories such as Naauwui or Nuai, Yongkhaupha, Khumpui or the Legends of Raima-Saima, Tiger and Tortoise, and A Wild Pig and a Mouse and exhibits how animals behave like humans to show moral lessons. These stories are also compared to popular English beast fables like Aesop's Fables and Orwell's Animal Farm. The study emphases on how animals represent human behaviour, virtues, and values, as well as Tripura's stunning spiritual and oral traditions. This makes not only folktales more interesting, but it also contributes to the preservation of tradition and lessons passed down through generations.

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 Keywords

Tripuri Folktales, Beast Fable, Cultural Traditions, Oral Literature, Anthropomorphism, Naauwui or Nuai, Yongkhaupha, Khumpui or the Legends of Raima-Saima, Tiger and Tortoise, and A Wild Pig and a Mouse

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Creative Commons Attribution 4.0 and The Open Definition

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Education plays an important role in building a nation, it determines the future of India and its destiny. The role of education and its importance cannot be ignored in the current scenario . Therefore, a well-defined and forward-looking educational policy for the country at the school and university level is essential, as education leads to economic and social progress. It's growth and development can be seen when we compare the era before and after independence. The government announced its new education policy based on the recommendations of a committee of experts led by Dr. Kasturirangan, the former president of the Indian Space Research Organization (ISRO) . Several changes were proposed, but the one that hit us closest to home was the abolition of the M.Phil. course. The paper discusses initiatives and measures that must be synchronized and taken systematically from various locations in order to pave a smooth implementation.

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NEP 2020, M.Phil., policy, education, India, Ph.D.

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Creative Commons Attribution 4.0 and The Open Definition

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SGLT-2 inhibitors, also known as gliflozins, as a novel therapeutic option for individuals with type 2 diabetes. It highlights the mechanism of action of SGLT-2 inhibitors, which involves the inhibition of glucose reabsorption in the kidneys, leading to improved glycemic control. The review examines the safety and efficacy of these agents not only in managing diabetes but also in patients with heart failure and chronic kidney disease (CKD). Clinical trials, such as the DAPA HF and CREDENCE trials, are referenced to illustrate the benefits of SGLT-2 inhibitors in reducing hospitalization, cardiovascular death, and the risk of kidney failure. The article emphasizes the potential of SGLT-2 inhibitors to enhance patient outcomes beyond glucose control, making them a significant advancement in the treatment of diabetes and related complications.

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Heart failure, chronic kidney disease, CREDENCE Trial, CVD-REAL trial, EMPA-REG OUTCOME trial, dapagliflozin, canagliflozin, empagliflozin.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

To statistically evaluate, how electronic commerce aids into the productivity of an organization by reducing operative costs. E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These e-commerce transactions typically fall within four types: business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). Online retail shopping is the most popular type of e-commerce oriented business which is very popular now-a-days and is used at large by the young people across the world. In the past two decades, few of e-commerce platforms such as Amazon, eBay, Flipkart, Meesho etc. have attained a substantial growth in online retail. In 2011, e-commerce accounted for 5% of total retail sales according to the U.S. Census Bureau. By Q2 2020, after the start of the COVID-19 pandemic, e-commerce accounted for 16.5% of retail sales. Since then, it has fallen slightly to about 15% as physical stores reopened, but it is still growing day-by-day due to enlarged customer base across the globe. Reason behind such an acceptability of e-commerce accounts for much less expense involved than physical offices. Both functional and operational costs are reduced considerably by e-Commerce. Furthermore, e-commerce also has many other unmatched benefits when compared with offline commerce methods.

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 Keywords

E-commerce, B2B (Business to Business), B2C (Business to Commerce), virtual office, server, principal supplier, hackers, application, advantages and disadvantages, retail, physical stores, accessibility, global reach, lower cost

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Creative Commons Attribution 4.0 and The Open Definition

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Kuchipudi, one of the Indian Classical dances, is rich in technique, music, grammar, shastra, sangita, sahitya and Chaturvidha Abhinaya. One underlying feature which is the most powerful yet subtle is Kuchipudi's deep philosophical fabric which not only teaches us about existence but also liberates us from suffering if dealt with properly. This research is about Kuchipudi's relationship with hardcore metaphysical aspects in the perspective of Indian Literature. As complicated and sophisticated it may sound, Metaphysics can be understood from Kuchupudi in a much easier way by all kinds of audience as it plays the role of an entertaining medium of philosophical knowledge transfer by being a dance drama tradition.

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Upanishad Cosmology Indriya Kalapam Natyashastra Panchabhoota Yuga Abhinavagupta Brahman Bharata Muni

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Non-alcoholic fatty liver disease (NAFLD) is a global chronic liver disease that is highly correlated with insulin resistance and obesity. This review focuses on how weight reduction affects the development of non-alcoholic fatty liver disease. The majority of chronic liver diseases are non-alcoholic fatty liver disease (NAFLD), and as the NAFLD population ages, there is a growing incidence of non-alcoholic steatohepatitis (NASH) with fibrosis. Notable weight loss can enhance non-alcoholic fatty liver disease and non-alcoholic steatohepatitis. A balanced diet, regular exercise and several bariatric surgeries can help to reduce body weight and improve fibrosis, non-alcoholic steatohepatitis and liver fat. Diets low in carbohydrates, rich in fiber, high in protein, and hypocaloric aid in weight loss and reduce liver fat. Additionally, exercise reduces the buildup of fat in the liver, which has therapeutic effects for NAFLD. This review discusses the data showing that weight loss improves NAFLD patients' liver outcomes.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Dietary intervention, Exercise intervention, Liver, Non-alcoholic fatty liver disease, Surgical interventions, Weight reduction

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Creative Commons Attribution 4.0 and The Open Definition