IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: Development And Characterisation Of Natural Deep Eutectic Solvents ForSolubility Enhancement Of Mesalamine
Author Name(s): Minaj Akil Shaikh., A.M.Ansari
Published Paper ID: - IJCRT2608278
Register Paper ID - 312724
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608278 and DOI :
Author Country : Indian Author, India, 411028 , Solapur , 411028 , | Research Area: Pharmacy All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608278 Published Paper PDF: download.php?file=IJCRT2608278 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608278.pdf
Title: DEVELOPMENT AND CHARACTERISATION OF NATURAL DEEP EUTECTIC SOLVENTS FORSOLUBILITY ENHANCEMENT OF MESALAMINE
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Pharmacy All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c568-c577
Year: August 2026
Downloads: 55
E-ISSN Number: 2320-2882
Licence: creative commons attribution 4.0
Keywords: Mesalamine, Natural Deep Eutectic Solvents, NADES, solubility enhancement, citric acid, tartaric acid, glycerine, UV-Visible spectrophotometry.
Paper Title: DIGITAL MARKETING, SOCIAL MEDIA ADDICTION PATTERN AND COMPULSIVE BUYING BEHAVIOUR AMONG COLLEGE STUDENTS: A SOCIAL WORK PERSPECTIVE
Author Name(s): P.Muthukumar, Dr.A.Sivagami
Published Paper ID: - IJCRT2608277
Register Paper ID - 312611
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608277 and DOI : https://doi.org/10.56975/ijcrt.v14i8.312611
Author Country : Indian Author, India, 620023 , Tiruchirappalli, 620023 , | Research Area: Arts1 All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608277 Published Paper PDF: download.php?file=IJCRT2608277 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608277.pdf
Title: DIGITAL MARKETING, SOCIAL MEDIA ADDICTION PATTERN AND COMPULSIVE BUYING BEHAVIOUR AMONG COLLEGE STUDENTS: A SOCIAL WORK PERSPECTIVE
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v14i8.312611
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts1 All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c562-c567
Year: August 2026
Downloads: 78
E-ISSN Number: 2320-2882
Licence: creative commons attribution 4.0
IndexTerms - Digital Marketing, Social Media Addiction, Compulsive Buying Behaviour, College Students, Mental Health, Digital Wellbeing, Social Work Perspective.
Paper Title: Strategic ICT Framework for Academic Libraries: Policy Implications from Karnataka's Engineering Institutions
Author Name(s): Basawaraj Malipatil, Dr. Dharamvir Singh
Published Paper ID: - IJCRT2608276
Register Paper ID - 312712
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608276 and DOI : https://doi.org/10.56975/ijcrt.v14i8.312712
Author Country : Indian Author, India, 452016 , sehore, 452016 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608276 Published Paper PDF: download.php?file=IJCRT2608276 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608276.pdf
Title: STRATEGIC ICT FRAMEWORK FOR ACADEMIC LIBRARIES: POLICY IMPLICATIONS FROM KARNATAKA'S ENGINEERING INSTITUTIONS
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v14i8.312712
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c556-c561
Year: August 2026
Downloads: 61
E-ISSN Number: 2320-2882
Information and Communication Technology (ICT) is pivotal for enhancing academic library services in the 21st century. This study examines the strategic ICT framework of engineering college libraries in Karnataka, India, focusing on infrastructure, skill levels, usage patterns, training, challenges, and policy implications. Data were collected from 80 LIS professionals through structured questionnaires and analyzed using descriptive statistics. The findings reveal strong engagement with library management systems and digital resources, yet gaps persist in advanced analytics, digital repository management, and emerging ICT adoption. Key challenges include limited budget allocation, insufficient technical support, and a lack of structured ICT policies. The study provides actionable recommendations for policymakers and library administrators to develop a robust ICT framework that enhances service quality and research support.
Licence: creative commons attribution 4.0
ICT framework, academic libraries, Karnataka, engineering colleges, library policy, digital resources, LIS professionals
Paper Title: वैदिक गणित : ऐतिहासिक विकास, प्रमुख सूत्र एवं समकालीन गणित शिक्षा में प्रासंगिकता
Author Name(s): Dr. Anita Soni, Neelam Sharma
Published Paper ID: - IJCRT2608275
Register Paper ID - 312725
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608275 and DOI :
Author Country : Indian Author, India, 301701 , Bahror, Kotputli, 301701 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608275 Published Paper PDF: download.php?file=IJCRT2608275 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608275.pdf
Title: वैदिक गणित : ऐतिहासिक विकास, प्रमुख सूत्र एवं समकालीन गणित शिक्षा में प्रासंगिकता
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c549-c555
Year: August 2026
Downloads: 62
E-ISSN Number: 2320-2882
वैदिक गणित भारतीय गणितीय परंपरा और समकालीन गणित-शिक्षण के मध्य एक महत्वपूर्ण सेतु के रूप में उभरने वाली गणना-पद्धतियों का एक समूह है। आधुनिक संदर्भ में “वैदिक गणित” मुख्यतः जगद्गुरु भारती कृष्ण तीर्थ द्वारा प्रतिपादित सोलह सूत्रों तथा उनसे संबद्ध उपसूत्रों पर आधारित मानसिक एवं त्वरित गणना की पद्धति के रूप में जाना जाता है। उनकी पुस्तक Vedic Mathematics, or Sixteen Simple Mathematical Formulae from the Vedas का प्रथम प्रकाशन 1965 में हुआ था और यह पुस्तक उनके निधन के पश्चात प्रकाशित हुई। पुस्तक में अंकगणित, बीजगणित, गुणन, भाग, वर्ग, वर्गमूल, समीकरण तथा अन्य गणनात्मक प्रक्रियाओं के लिए वैकल्पिक विधियाँ प्रस्तुत की गई हैं। वर्तमान लेख का उद्देश्य वैदिक गणित की ऐतिहासिक पृष्ठभूमि, प्रमुख सूत्रों की प्रकृति, इसकी गणनात्मक विशेषताओं तथा गणित-शिक्षा में इसकी संभावित उपयोगिता का विश्लेषण करना है। लेख में ऐतिहासिक दावों के संबंध में आलोचनात्मक दृष्टिकोण अपनाया गया है, क्योंकि उपलब्ध ऐतिहासिक साहित्य में इस बात पर पर्याप्त विवाद है कि भारती कृष्ण तीर्थ द्वारा प्रतिपादित सूत्र वास्तव में प्राचीन वैदिक ग्रंथों में पाए जाते हैं या आधुनिक काल में वैदिक परंपरा से प्रेरित होकर पुनर्निर्मित किए गए हैं। K. Chandra Hari तथा S. G. Dani के आलोचनात्मक अध्ययनों से संकेत मिलता है कि “वैदिक” शब्द के प्रयोग और इन सूत्रों के वास्तविक ऐतिहासिक स्रोत के बीच स्पष्ट अंतर किया जाना चाहिए। शैक्षिक दृष्टि से उपलब्ध हालिया अध्ययनों से संकेत मिलता है कि वैदिक गणित की कुछ विधियाँ गणना की गति, सटीकता, मानसिक गणना तथा विद्यार्थियों की गणितीय संलग्नता में उपयोगी हो सकती हैं। तथापि, इसे पारंपरिक गणितीय अवधारणात्मक शिक्षण के स्थानापन्न के रूप में नहीं बल्कि एक पूरक pedagogical approach के रूप में देखना अधिक उपयुक्त है। लेख निष्कर्ष प्रस्तुत करता है कि वैदिक गणित को भारतीय ज्ञान परंपरा के संदर्भ में पढ़ाते समय ऐतिहासिक प्रामाणिकता, गणितीय वैधता और शैक्षिक उपयोगिता—तीनों को अलग-अलग आयामों के रूप में समझना आवश्यक है।
Licence: creative commons attribution 4.0
वैदिक गणित, गणित शिक्षा, मानसिक गणना, गणितीय दक्षता, गणितीय सूत्र, भारतीय गणितीय परंपरा, भारतीय ज्ञान प्रणाली
Paper Title: Gita Darshan Ka Tatvik Vivechan Evam Shiksha
Author Name(s): Dr. Seema Mishra
Published Paper ID: - IJCRT2608274
Register Paper ID - 312710
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608274 and DOI : https://doi.org/10.56975/ijcrt.v14i8.312710
Author Country : Indian Author, India, - , -, - , | Research Area: Others area Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608274 Published Paper PDF: download.php?file=IJCRT2608274 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608274.pdf
Title: GITA DARSHAN KA TATVIK VIVECHAN EVAM SHIKSHA
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v14i8.312710
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Others area
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c541-c548
Year: August 2026
Downloads: 55
E-ISSN Number: 2320-2882
Gita Darshan Ka Tatvik Vivechan Evam Shiksha
Licence: creative commons attribution 4.0
Gita Darshan Ka Tatvik Vivechan Evam Shiksha
Paper Title: DIGITAL FINANCIAL SERVICES AND CONSUMER PROTECTION: A SYSTEMATIC LITERATURE REVIEW OF EMERGING RISKS, REGULATORY RESPONSES, AND FUTURE RESEARCH DIRECTIONS
Author Name(s): Dr J Rama Devi, Mrs J Gangadevi
Published Paper ID: - IJCRT2608273
Register Paper ID - 312716
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608273 and DOI :
Author Country : Indian Author, India, 517002 , CHITTOOR, 517002 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608273 Published Paper PDF: download.php?file=IJCRT2608273 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608273.pdf
Title: DIGITAL FINANCIAL SERVICES AND CONSUMER PROTECTION: A SYSTEMATIC LITERATURE REVIEW OF EMERGING RISKS, REGULATORY RESPONSES, AND FUTURE RESEARCH DIRECTIONS
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c529-c540
Year: August 2026
Downloads: 63
E-ISSN Number: 2320-2882
The rapid expansion of digital financial services (DFS) has transformed the way consumers access, use and manage financial products and services. Digital payments, mobile banking, digital lending, electronic wallets, online investment platforms, Insure Tech and artificial-intelligence-enabled financial services have improved convenience, accessibility and financial inclusion. However, the increasing digitalisation of finance has simultaneously generated new and intensified risks for consumers. These include cyber fraud, phishing, identity theft, data privacy violations, algorithmic bias, inadequate disclosure, digital exclusion, inappropriate products, over-indebtedness and weaknesses in grievance redressal. This study presents a systematic literature review of research on digital financial services and consumer protection, focusing particularly on emerging risks, regulatory responses and future research priorities. The review adopts a PRISMA-oriented approach to identify, screen, assess and synthesise relevant academic and policy literature. The literature indicates that consumer protection in digital finance is increasingly moving beyond traditional concerns of transparency and fair treatment towards issues of data governance, algorithmic accountability, cybersecurity, responsible digital lending and technology-enabled fraud. Recent international evidence also indicates that financial scams and fraud, consumer debt, digital exclusion and opaque algorithmic decision-making are among the major emerging concerns. The review further finds that regulatory frameworks are evolving through enhanced disclosure, responsible lending requirements, data protection, cybersecurity measures, regulatory sandboxes, market-conduct supervision and digital financial literacy initiatives. The study proposes an integrated conceptual framework linking digital financial innovation, emerging consumer risks, regulatory responses and consumer financial well-being. It concludes by identifying future research opportunities relating to artificial intelligence, generative AI-enabled fraud, digital lending, consumer data governance, vulnerable consumers and cross-country regulatory effectiveness.
Licence: creative commons attribution 4.0
Digital Financial Services; Consumer Protection; FinTech; Digital Finance; Financial Inclusion; Cybersecurity; Data Privacy; Digital Lending; Financial Regulation; Systematic Literature Review.
Paper Title: INTEGRATIVE MANAGEMENT OF A CHRONIC PRESSURE ULCER WITH HYPOTHYROIDISM: A CASE REPORT
Author Name(s): Dr. N.D. Sharmi, Dr. R. Anusha, Dr. P. Allwin Christuraj, N. Shanmugam, M. Shajakhan
Published Paper ID: - IJCRT2608272
Register Paper ID - 311624
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608272 and DOI :
Author Country : Indian Author, India, 629161 , Kulasekharam, 629161 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608272 Published Paper PDF: download.php?file=IJCRT2608272 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608272.pdf
Title: INTEGRATIVE MANAGEMENT OF A CHRONIC PRESSURE ULCER WITH HYPOTHYROIDISM: A CASE REPORT
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c515-c528
Year: August 2026
Downloads: 100
E-ISSN Number: 2320-2882
Licence: creative commons attribution 4.0
Pressure ulcer, Pain, Injury, Wound healing,decubitus ulcer, Necrotic pressure ulcer, Tissue- repair
Paper Title: CLINICAL OUTCOMES OF INDIVIDUALIZED CALCAREA CARBONICA TREATMENT IN DYSMENORRHOEA AMONG FEMALE ADOLESCENTS: A CLINICAL STUDY
Author Name(s): Dr. Sindhu Katnapally
Published Paper ID: - IJCRT2608271
Register Paper ID - 312721
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608271 and DOI : https://doi.org/10.56975/ijcrt.v14i8.312721
Author Country : Indian Author, India, 500100 , Secunderabad, 500100 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608271 Published Paper PDF: download.php?file=IJCRT2608271 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608271.pdf
Title: CLINICAL OUTCOMES OF INDIVIDUALIZED CALCAREA CARBONICA TREATMENT IN DYSMENORRHOEA AMONG FEMALE ADOLESCENTS: A CLINICAL STUDY
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v14i8.312721
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c509-c514
Year: August 2026
Downloads: 58
E-ISSN Number: 2320-2882
Background: Dysmenorrhoea is a common menstrual disorder among adolescent girls and may adversely affect daily activities and health-related quality of life. The present study evaluated clinical outcomes following individualized homoeopathic treatment with Calcarea carbonica. Objective: To evaluate changes in dysmenorrhoea severity, health-related quality of life (HRQoL), and haemoglobin levels before and after individualized treatment with Calcarea carbonica. Methods: A clinical study was conducted among 30 female adolescents aged 14-19 years with dysmenorrhoea at MNR Homoeopathic Medical College and Hospital, Fasalwadi, Sangareddy, during 2023-2025. Participants were selected according to predefined inclusion and exclusion criteria. Calcarea carbonica was prescribed individually according to the totality of symptoms in 200C or 1M potency, with repetition according to clinical requirement. Participants were followed monthly for approximately six months. Dysmenorrhoea-related outcomes were assessed using the WaLIDD score and health-related quality of life using the RAND 36-Item Health Survey (RAND-36). Haemoglobin levels were also recorded. Results: The mean WaLIDD score decreased from 6.87 before treatment to 1.63 after treatment, representing a mean reduction of 5.23 points. The difference was statistically significant (paired t-test, t = 15.49, df = 29, p < 0.001). The mean HRQoL score increased from 67.93 before treatment to 88.50 after treatment, representing a mean improvement of 20.57 points (paired t-test, t = 19.11, df = 29, p < 0.001). Haemoglobin levels increased in 23 participants (76.67%), while no change was recorded in 7 participants (23.33%). Conclusion: Individualized treatment with Calcarea carbonica was associated with improvement in dysmenorrhoea-related outcomes and HRQoL in the study population. However, the small sample size, single-centre design and absence of a control group limit causal interpretation. Larger controlled studies are required to further evaluate this treatment approach
Licence: creative commons attribution 4.0
Keywords: Dysmenorrhoea; Adolescents; Calcarea carbonica
Paper Title: SOCIAL MEDIA INFLUENCER MARKETING AND GEN Z PURCHASE BEHAVIOUR: AN EMPIRICAL STUDY
Author Name(s): Amitha K V
Published Paper ID: - IJCRT2608270
Register Paper ID - 312715
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608270 and DOI :
Author Country : Indian Author, India, 572129 , KORATAGERE, 572129 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608270 Published Paper PDF: download.php?file=IJCRT2608270 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608270.pdf
Title: SOCIAL MEDIA INFLUENCER MARKETING AND GEN Z PURCHASE BEHAVIOUR: AN EMPIRICAL STUDY
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c500-c508
Year: August 2026
Downloads: 63
E-ISSN Number: 2320-2882
Social media has transformed the way consumers discover, evaluate, and purchase products and services. The rapid growth of platforms such as Instagram, YouTube, and other social networking channels has created new opportunities for influencer marketing. Generation Z, generally regarded as a digitally connected consumer group, frequently interacts with social media content and may be influenced by recommendations, reviews, demonstrations, and opinions communicated by social media influencers. This study examines the impact of social media influencer marketing on the purchase behaviour of Generation Z consumers. The study focuses on influencer credibility, authenticity, expertise, attractiveness, engagement, perceived trust, and purchase intention. A descriptive and analytical research design is proposed. Primary data may be collected from Gen Z consumers through a structured questionnaire, while secondary data may be obtained from peer-reviewed journals, books, industry reports, and academic databases. Statistical tools such as descriptive statistics, reliability analysis, correlation analysis, and multiple regression can be employed. The study is expected to demonstrate that credible and authentic influencer communication can positively influence consumers' purchase intentions and buying behavior. The findings may provide useful implications for marketers, brands, and social media influencers seeking to develop effective digital marketing strategies targeting Generation Z.
Licence: creative commons attribution 4.0
Social Media Influencer, Influencer Marketing, Generation Z, Consumer Behaviour, Purchase Intention, Social Media, Digital Marketing, Brand Credibility
Paper Title: A Study Of The Perfume Industry Of Kannauj District Under The One District One Product (ODOP) Programme
Author Name(s): Shalini verma, Dr. Anjali singh
Published Paper ID: - IJCRT2608269
Register Paper ID - 312683
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2608269 and DOI :
Author Country : Indian Author, India, 226016 , Lucknow, 226016 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2608269 Published Paper PDF: download.php?file=IJCRT2608269 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2608269.pdf
Title: A STUDY OF THE PERFUME INDUSTRY OF KANNAUJ DISTRICT UNDER THE ONE DISTRICT ONE PRODUCT (ODOP) PROGRAMME
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 8 | Year: August 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 14
Issue: 8
Pages: c487-c499
Year: August 2026
Downloads: 83
E-ISSN Number: 2320-2882
Abstract Kannauj is India's best-known traditional attar cluster. However, there is little information about its further development in the One District One Product (ODOP) initiative of Uttar Pradesh, and most of what is available is scattered in policy and institutional documents. Using a descriptive-analytical design of secondary data, this study analyzed MSMEs of the cluster, as well as examined export promotion and value addition, and the production and assessment of technology and process upgrading. This evidence was supported by data from Invest UP, Kannauj Export Action Plan, Intellectual Property India, FFDC, and other contemporary studies. A series of data from FFDC for the years 2018-19 to 2023-24 were subjected to a variety of descriptive and inferential statistics. The official data indicates 375 units of perfumery/allied units in active status and indicates there are 25,000 to 30,000 direct and indirect employment opportunities. In 2020-21, there was a 37.7 percent decline in the FFDC trainees; this, however, increased by 20.5 percent in 2023-24. Women's participation in the training also improved, moving from 26.1 percent to 44.1 percent of the trainees. The number of training programs increased by an average annual growth rate of 1.7 percent, and the number of training program participants by 9.4 percent. Evidence of exports indicates a growing market. However, the evidence for Kannauj does show inconsistency for the post-ODOP phase. This study shows that the ODOP phase has indicated a focus on skills and market improvement. For more effective impact assessment, enterprise and export data at the district level are required.
Licence: creative commons attribution 4.0
Perfume industry; One District One Product; ODOP; MSMEs; export promotion

