Volume 11 | Issue 5 |

 Abstract

This study aims to assess the effectiveness of branding strategies on the success of startups in India. In recent years, India has witnessed a significant rise in entrepreneurial activities, with startups playing a crucial role in driving economic growth and innovation. In this competitive landscape, establishing a strong brand identity has become a vital aspect for startups to differentiate themselves and gain a competitive advantage. The research was based on primary data collected from startup founders, marketing professionals, and industry experts. The study focuses on various branding strategies, including brand positioning, brand image, brand communication, and brand equity. Statistical techniques such as regression analysis and correlation analysis are employed to assess the relationship between branding strategies and startup success. The findings of this study provide valuable insights for startup founders, marketing practitioners, and policymakers. By understanding the effectiveness of branding strategies, startups can optimize their resource allocation and marketing efforts to build a strong brand presence. Moreover, policymakers can gain insights into the areas where startups require support and guidance to develop effective branding strategies. The study's limitations include the potential for response bias in the survey data and the generalizability of findings to startups outside the Indian context. Nevertheless, the research aims to contribute to the existing literature on branding strategies and startup success, particularly in the Indian startup ecosystem. In conclusion, this research sheds light on the effectiveness of branding strategies and their impact on the success of startups in India. By examining various aspects of branding and its relationship with startup performance, the study provide actionable insights that can aid startups in formulating effective branding strategies and improving their chances of success in a competitive marketplace.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Brand Image, Success of Startups, branding strategies, competitive marketplace, strong brand identity.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Mathematics is one of the most important subjects in the school curriculum as it educates students to deal with a wide range of personal, social and civic issues According to the Kothari Commission, "Science and Mathematics should be taught to all learners as part of general education in the first ten years of school". Furthermore, specialized secondary-level courses in these subjects should be available to students with above-average ability." This paper suggests what programs and actions can be taken to increase students' mathematical abilities in order to increase their achievement in mathematics, even if students have positive and negative attitudes toward mathematics.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Mathematics, Attitude, Achievement, Secondary schools, Government

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

: In this review article we study different herbal excipients which are used in different herbal formulation dosage forms advantages, disadvantages and different properties And its classification based on various types and application with clearly mention in article. Though the utilization of natural excipients to deliver the bioactive agents has been hampered by the synthetic materials, but the added advantages offered by these natural excipients are their being non-toxic, less expensive and freely available. The performance of the excipients to some extent determines the quality of the medicines. The traditional concept of the excipients as any constituent other than the active substance has undergone a substantial evolution from an inert and cheap vehicle to an essential constituent of the formulation

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Herbal excipients; classification; pharmaceutical application.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Verifying a license is difficult but requires a lot of system. This is useful for auto cabinet numbers, auto signal circuit breaker identification, and finding specific circuit breakers. Our project is a Raspberry Pi based license certificate, which uses an image to recognize the license. This system uses a camera with an LCD display circuit connected to a Raspberry pi. The system continues to monitor the situation with cameras. The camera can continuously input data to smash the camera. The license plate is understood in front of the camera, the camera input is processed, and the license plate is removed from the image. The process of the extracted image using OCR and extracts the license card number from it. The system then displays the reverse code and opens the door. Using the Raspberry Pi, we found the, a fully functional license plate recognition system and door control.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Raspberry Pi, LCD Display, OCR

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Now-a-days people share their opinions, thoughts, knowledge and ideas with other people through Social Networks. Facebook, WhatsApp, Instagram, Twitter etc. are the major popular social networking sites (SNS) through which people as well as students communicate with others. The objectives of the present study are- to know the impact of SNS on higher education students. For analyzing the impact, statistical tools such as percentage analysis, Hendry Garratt Ranking analysis and ANOVA test has been used.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

KEY WORDS: Social Networking Sites(SNS) , Students preference, Impact on SNS.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In recent years, all business people have been developing and updating their business models with the latest technologies for better growth and to sustain in the market. Similarly, retail industries are also reaching their customers to meet their needs and want by selling goods and services through online. Now a day, consumers also prefer to buy goods in online due to time constraints. We consumers depends more on online shopping as it makes shopping easy and flexible. There are various traders facilitating online portal for shopping and in this one of most popular online shopping cart is Amazon. Amazon is one of online portal which offers goods and services to its consumers with attractive price discounts. This study aims to analyzing of how Amazon satisfying consumer with their services, to determine whether the female population mean age is significant, relationships between the variables and what changes can be done by Amazon for betterment of their services

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords; consumers, satisfaction, amazon, online shopping

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Stork species are large sized wetland dependent birds belonging to Family Ciconiidae of Order Ciconiiformese. These birds are characterised by long legs, large bill and body but are unable to produce sound except hissing, moaning and clattering at nest. Presently the population of many avian species are on decline mainly due to climate change, habitat destruction, wetlands degradation, change in land use pattern, loss of nesting trees, habitat fragmentation and competition for food, use of pesticides and other anthropogenic activities like poaching. Lesser Adjutants are colonial breeders. Survey of nesting breeding population of Lesser Adjutant was conducted between August 2012 to March 2021 that include nine breeding seasons in Bokaro and neighbouring Districts of Jharkhand state. This survey reveals increasing and expanding population trend of the vulnerable Lesser Adjutant stork species within Bokaro District and neighbouring Districts as well as state like West Bengal. It is evident that habitat and climatic factors of Bokaro and adjoining area is supportive to the Lesser Adjutant storks.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Stork, wetland, hissing, moaning, clattering, population, anthropogenic etc.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A platform that links nearby clients and local companies is known as a hyper-local e-commerce web application. Customers can browse goods and services from nearby merchants using the app, place orders, and have goods delivered or picked up in a short period of time. Customers can quickly identify what they need and place orders thanks to the application's user-friendly and straightforward design. A number of features offered by the hyper-local e-commerce web application make it simple for merchants to sell their goods and services online. Through a straightforward interface, retailers can effortlessly upload their products and manage their online store. Additionally, they can select their working hours and delivery or pickup choices, giving clients the freedom to shop whenever they wish. The hyper-local e-commerce web application's promotion of nearby companies and incitement of local shopping is one of its primary advantages. The program promotes the local economy and strengthens communities by making it simple for customers to find and buy goods from nearby shops. In conclusion, a hyper-local e-commerce web application is a potent tool that aids in establishing connections between nearby customers and local businesses. The application serves to boost the local economy by offering a user-friendly platform for

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Hyperlocal, E-commerce, Web application, Online shopping, Local delivery, neighborhood, Marketplace, Customer experience, Mobile optimization, Local vendors, User interface, Shopping cart, Checkout process.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Review of the medicinal elements included in photochemical preparations of Dolichondroma falcata's bark, leaves, fruits, and Seem leaf is provided. It has been revealed that these plant extracts can be used as anti-allergic, anti-inflammatory, antioxidant, anti-estrogenic, anxiolytic, and anti-parasitic drugs. The leaves of this plant are antioxidant, anti-estrogenic, and anti-diabetic. Dolichandrone falcata may be interchanged with Markhamia falcata, a member of the Bignoniaceae family.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Dolichandrone falcata, Phytochemical, leaves, fruit

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Tomatoes are among the most essential crops with a substantial market value that get grown in huge amounts. They are widely grown and consumed not only in India but also all around the world. The main factor influencing this crop's production quality and quantity is disease. In previous studies, only the leaves of the plant were considered to identify diseases but, in some diseases, it's only the fruit that gets affected while the other parts of the plant just look fine. Identifying the disease with the naked eye sometimes leads to an inaccurate prediction, resulting in applying the wrong pesticide, which might spoil the plant. The unavailability of experts in many of the locations makes it difficult for the farmers to identify the disease. Despite experts being available in some regions, it's a time and cost-consuming process. Detecting the diseases earlier would reduce their effect on plants and raise crop productivity. Therefore, it is crucial to correctly diagnose these diseases and apply the right pesticide. An automated system can be used to solve these problems. To address this issue, we have come up with a system that uses a convolutional neural network (CNN) to identify the disease and suggests a pesticide to help eliminate that disease. This system implements a CNN since it provides the highest level of accuracy.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

CNN, Feature extraction, Pesticide suggestion, Disease detection.

  License

Creative Commons Attribution 4.0 and The Open Definition