Volume 12 | Issue 12 |

 Abstract

Abstract There are 2.8 million people were died world widely each year as a result of being overweight or obese. It was due to having risk of coronary heart disease, ischemic stroke and type 2 diabetes mellitus increase with the increasing of body mass index (BMI). The aim of this study is to evaluate the efficacy Bilwadi Panchamula in the secondary prevention of Athisthaulya. A simple random sampling technique was used. each sample was selected from random number generator applied to BMI criteria which is 25 < BMI <34.99 patients of Athisthaulya attending to the outdoor patient of the National Ayurvedic Hospital was registered for this study. Patients were given treatments for four weeks with 1 month follow-up. Patients were given specific instructions on diet and lifestyle modifications without giving especial diet control schedule. This was carried out during the period of six months. Sample size is 45.The mean value of Body weight, BMI, waist circumference in patients was reduced highly significantly (p<0.001). But the mean value of mid upper arm circumference is insignificant (p>0.05). It has shown that the improvement of the mean value of sphik chalata, sthana chalata , udara chalata, movements of cheek, Movement of Thigh from, ayasena swasa, alpa vyayama, swedadhikya, nidradhikya, ati pipasa, daha, Kshudra swasa and Janusandhi shoola was statistically highly significant (p < 0.001).

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Athisthaulya, Bilwadi Panchamula, BMI

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Our concern for the environment and for sustainability has dramatically increased in recent decades. This is why, we see more of our everyday items and even construction projects being completed using sustainable building materials. These materials offer a number of advantages, both economic and environmental. Sustainability is meant to make something last. A cost reduction and extended life-span seem reason enough to convince anyone into building a sustainable home. Being innovative and creating sustainable building goals is an essential part of the construction industry. Eco-housing is energy and resource efficient building practice. Eco-housing, therefore, recognizes two meanings: an environmentally appropriate dwelling and an economically acceptable dwelling. Buildings use resources (energy, water, raw materials, and etc.), generate waste (occupant, construction and demolition), and emit potentially harmful atmospheric emissions. This research aims at introducing the specific architectural design elements of the existing residential buildings according to the surrounding environmental elements while balancing costs with ecological benefits to develop rules and knowledge methods for climate-responsive design and introduce them to the design process in such a way that it assists architects in their design practice. Next to making the architect aware of the energy and comfort impact of their (climate- responsive) design decisions, an important aspect is the identification of the structural and architectural impact of the implementation of climate-responsive building elements to create a satisfying and healthy atmosphere in which we can deploy our activities, whether these activities are residential, recreational, educational, or work related. The design of a comfortable indoor climate is of great influence on occupant's health.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Environmental sustainability; Eco-freindly,thermal performance; acoustic insulation, agricultural waste

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

: Product packaging has historically been one of the key marketing strategies for influencing and communicating with consumers. The first thing people see about a product is its packaging, which communicates the brand's message and explains why it stands out from the competitors. The packaging of luxury products is another level of packaging, which requires a more appealing effect. It is produced with the use of luxury and high-quality resources, unique design, and deep or complex details to create unforgettable feelings and experiences for the customer. Luxury packaging in a specialty product gives the customer a sense of emotion, a sense of feeling and connects the customer emotionally with the brand. Hence, the researchers felt there was a strong case for carrying out the current research to understand the impact of luxury product packaging on consumer behavior. The main objective of the research is to understand the impact of luxury product packaging on consumer purchasing behavior with reference to luxury perfumes. The data was collected through primary sources (questionnaires). This study has adopted the questionnaire from past studies and purposive sampling technique was used to choose the respondents. The current study revealed on the various packaging elements that influence consumer purchasing behavior regarding luxury perfumes among the customers those who are living in Muscat, Oman and determined the most important packaging factors influencing consumer purchasing behavior when it comes to luxury perfumes.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Packaging, Purchasing behavior, Luxury perfume, Packaging factors, Color, Innovation, Shape, Material

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract: Sustainability by and large depends on four major pillars i.e. Human, Social, Economic and environment. Any industry can sustain if the products are of satisfied quality with suitable price range. There should be good quality of raw material, proper maintenance of the machineries with skill and efficient workforce. It also depends on proper cost control at every stage. There should be the concept of 'No waste' and 'reduce, reuse, and recycle 'theories. The recycling should be in upward direction. Proper utilisation of manpower, with the concept of 'right man for the right job', will help in producing quality otherwise all efforts will be fruitless. In every Organisation the quality of the people from the top to the bottom level should be considered as a weapon to get the target without any hassle. If the people in the Managerial Cadre people fights among themselves for the authority, disrespect each other's, prefers ego than that of the results, become more power hungry, then all the efforts toward the high investments in raw materials, expenses towards machinery maintenance, utilities will suffer a lot and the goal of the Organisation will not be achieved. Hence there will be a question mark on sustainability. Proper SOP/SOC should be written in the Organisation`s manual and everyone must be adhered of it. The ego of the individual not to be valued for the betterment of the Organisation. Proper honour should be rendered for the right result giving people in right way. It will motivate all to go for the right innovation which will increase the sustainability. Today Industries require a real hard and dedicated officer than that of a 'show piece' man. This paper has expressed the value of each human resource to be dedicated so that the organisations can sustain like a strong fort in these days of challenge.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Products, quality, manpower utilisation, ego problem, power hungry

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

There is rapid emersion of the new technologies related to safe, economical, stable construction. In such a trend, earthquake has become one of the natural challenging factors for the efficient construction works. Every country has specific building design codes which provide the standards to engineers for the design of various structural components like beam, column and slab. RC building design of every country is based on their geographical location. Considering the main focus of this research work is to bring out differences and similarities between IS 1893 (part I):2016 and NBC 105:2020. The main focus is the relative gains and shortcomings of both buildings design codes under certain criteria like loading analysis, design analysis, ease of use and economical point of view. Comparison work has worked out on the basis of loading comparison like live load, dead load, and different parameters for various elements of the building such as beam, column and slab. This comparison investigates the design capacities for both building design codes. In present study RCC building models having G+8 stories with regular plan is considered for analysis. The analysis of model is done using equivalent static method and dynamic method in ETABS software. The responses of the building under the parameters like base shear, absolute displacement, drift, reinforcement in column and beam are compared for both codes. Based on the design base shear, NBC code showed a higher value compared with IS code because the design horizontal seismic force coefficient, base shear, and absolute displacement of NBC code is maximum than IS codes.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Base shear; Storey Shear; Seismic Analysis; Storey Drift

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Marketing mix is a set of tools used by the company to peruse its marketing objective. The marketing mix is vivid visualization of many interesting phenomena which have not been fully understood as yet. The marketing mix has stood the test of time and still holds value in the marketing world due to its strong foundations principles (despite the rapid digitalization). Marketing mix creates brand awareness, build customer loyalty and drive product sales. Meticulously designed marketing mix relates intelligently to the marketing objectives set during the development of the marketing plan. Mc. Carthy (1964) coined the termed marketing mix which is often referred to as 4P's. The objective of this paper is to explore the interguying features of marketing mix of wellness and beauty e- commerce of Nykaa. Data has been collected from 201 respondents and then analysed using statistical tools. The descriptive research design has been applied. Statistical tools have been used to interpret the data and to draw meaningful conclusions. Quantitative research has been implemented to test about people's attitude and characteristics based on number and logic. A convenient sampling technique has been used to collect primary data from the respondents belonging to different region of India. Primary data obtained from the respondents have been presented in the form of graphs, charts, and tables. Descriptive analysis has been used for data analysis. 79.1% of the respondents believe that quality is the most important element to increase the level of customer satisfaction. 84.1% of the respondents believe that the price of Nykaa wellness and beauty products is the most important element to increase the level of customer satisfaction. 87.6% of the respondents believe that promotion of Nykaa wellness and beauty products help in increasing its price. 81.6% of the respondents are satisfied with the placement of wellness and beauty products on Nykaa website. 78.6% of the respondents are motivated by the discount during purchasing process.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Marketing Mix, 4P's, Data Analysis, wellness and beauty products of Nykaa.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The project explores the integration of mental health care and technological innovation. It addresses the challenges in mental health support, such as stigma and limited resources, by proposing a web-based solution utilizing machine learning (ML), Django, and SQLite. The system aims to provide Q&A-based mental health evaluations, ensuring user-friendly experiences and effective interaction management for therapists. ML models employing NLP techniques, such as sentiment analysis, enable nuanced detection of mental health conditions, while the web application facilitates seamless scheduling and data handling. This approach emphasizes accessibility, accuracy, and improved engagement in mental health services.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Django,NLTK,SQLite,Sentiment Analysis

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Unprecedented growth of wellness and beauty e- commerce of Nykaa steams from its well-crafted meticulously designed marketing mix. Nykaa marketing mix has been carefully integrated into an effective marketing strategy. The inherent benefits and promising attributes of Nykaa's marketing mix arise from its careful and balanced integrations into an effective marketing strategy. It provides competitive advantages to Nykaa's wellness and beauty e- commerce and tends to combat the fierce competition prevailing in wellness and beauty e- commerce. The component of marketing mix can change firm's competitive positions. Marketing mix has been developed through times from one element to multi elements. The reasons for the exponential growth of wellness and beauty e- commerce are raising disposable income, changing lifestyle, increased purchasing power and changing demography. Hence the, robust understanding of marketing mix is pivotal to the success of wellness and beauty e- commerce of Nykaa. Marketing mix of wellness and beauty e-commerce of Nykaa can be considered as the most effective strategy which helped company meteoric ascent to the pinnacle of success. The applications of hypothesis testing in the marketing mix continue with more ingenuity to accomplish the thwarted ambition of marketer's. The present work is on testing of hypothesis of marketing mix of Nykaa's e- commerce to identify and seize the opportunity in this sector. Karl's Pearson Chi square test has been used for hypothesis testing.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Marketing Mix, Hypothesis Testing, Wellness and Beauty e- Commerce, Consumer Behaviour

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

As academic high-performance parallel computing clusters can be set up out of the existing academical computer labs, this study explores the possibility of transforming current academic computer labs into operational high-performance parallel computing clusters. It is shown that students and researchers can attain computational capacity comparable to traditional HPC setups at a cost by repurposing common hardware that is present in educational settings and parallel computing frameworks. Our results prove that academic institutions can allow for advanced research and learning possibilities without financial commitments.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Android, GST, Adapter, SQLite Database, Uri Matcher

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Personal Pulse Fitness incorporating a Recommendation System and Image Processing is an innovative solution aimed at transforming the management and user experience in fitness canters. This system employs AI driven recommendation algorithms to provide personalized workout plans, dietary suggestions, and fitness routines tailored to individual user preferences, goals, and performance data. The dynamic nature of the recommendation system ensures continuous adaptation to user progress, enhancing effectiveness and engagement. With the integration of image processing technologies, the system introduces features such as facial recognition for secure and efficient member authentication, pose estimation for monitoring exercise form and posture, and real-time feedback to improve workout accuracy and reduce injury risks. The platform automates essential administrative tasks such as membership management, attendance tracking, and billing, while offering trainers a centralized dashboard to monitor member progress and optimize resource allocation

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Recommendation system, Image processing, User interface

  License

Creative Commons Attribution 4.0 and The Open Definition