Volume 10 | Issue 12 |

 Abstract

In India, digital marketing is growing quickly. Digital marketing is being used by many Indian businesses to generate competitive leads. The Internet plays the largest and most important function in digital marketing. Marketing professionals utilise digital marketing as a means of electronic communication to promote their products and services to potential customers. The main agenda of digital marketing is to appeal to consumers and give them the opportunity to interact with the product through digital media. This paper studies the meaning of digital marketing and its elements. It also throws light on the significant plethora of digital marketing in the Indian context.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

digital marketing, customer, online promotion, pandemic, advertising

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The field of Marketing has evolved drastically over the last decades. Marketing has shown a tremendous and robust growth all over the world, both in brick and mortar and digital marketing platforms. Now, the concept of Marketing 4.0 has captured the attention of companies all around the world. Traditional Marketing tools and techniques are becoming obsolete and the new form of Marketing 4.0 has garnered a lot of importance due to its contemporary nature and multi-faceted benefits. The power shift has been changed from exclusive to inclusive, vertical to horizontal and individual to social. This paper will discuss the growing role of Marketing 4.0 in digital world and its implications to the organizations and customers.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords : Competition, Customer, Digital and Marketing 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Dysfunctional Family System, Realism, Aesthetics, Victimization Responses

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Creative Commons Attribution 4.0 and The Open Definition

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In recent years, wireless technology is in demand. The Split Ring Resonator(SRR) based antenna has been designed, analysed, developed and fabricated. The researchers are doing research in designing technology-based, multiple application-oriented, efficient, and cost-effective RF structures. Incorporating all requirements of existing industries, various wireless applications-oriented, negative refractive index-based antenna structure is designed and analysed in this paper. The claimed antenna resonates at 1.70 GHz and 2.27 GHz frequencies. The output parameters show very good potential for the L and C band frequency applications.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Split Ring Resonator, wireless communications, Split ring resonator

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract: Static bioassay for acute 96h and chronic 30 days were performed using sub-lethal 945 ppm (LC0) and lethal 960 ppm (LC50) concentration of Sodium Fluoride on the fresh water fishes L rohita and C mrigala. The behavior and mortality rate were recorded. After acute exposed various fish tissue like gill, muscle, liver, and kidney were subjected to biochemical (total protein, glycogen, and lipid) analysis. The result showed marked alternation in experimental fish due to toxicity of Sodium Fluoride compared with control group.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Key Words: Sodium Fluoride, biochemical, tissues

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

: Post COVID-19 patients , musculoskeletal problems , post COVID-19 functional status scale

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Teaching competency, Government, and Private , secondary School Teachers, Gender

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

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Key word: Health Adjustment, IT Professional, Family Environment

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Non-stationary signals don't have constant time period, frequency and have errors or noise while obtaining these signals hence, it is important to denoise these signals with suitable filtering techniques in order to examine them accurately. This paper presents a comparison between the filtering techniques of non-stationary signals by using filters such as FIR, Chebyshev, Butterworth, Moving Average and denoising techniques like Wavelet Transform (WT), Empirical Mode Decomposition (EMD) and Wavelet Packet Transform (WPT) for which the methodologies are also discussed. All the techniques were given the same signal from sample non-stationary signals, one at a time. The sample non-stationary signals which were used for this research are VibroArthoGraphic (VAG) signals which were obtained from vibrations of knee joints. Comparison of different techniques is based on performance parameters - Signal to Noise Ratio (SNR) and Mean Squared Error (MSE) of the original signal with the denoised signal. The denoising and analysis of the sample signals were performed in MATLAB software.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Vibroarthographic signals (VAG), FIR, Chebyshev, Butterworth, Moving Average Filter, Wavelet Transform (WT), Empirical Mode Decomposition (EMD) and Wavelet Packet Transform (WPT), Mean Squared Error (MSE), Signal to Noise ratio (SNR).

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The aim of this paper is to review the various studies conducted across the world for survival of entrepreneurial firms, with special interest in the role of human capital. Entrepreneurship policies often include programs to encourage entry into self-employment. However, new-firm survival is difficult, with high exit rates during the early stages of the launch of a new enterprise. The findings on the previous labour market situation indicate that workers entering self-employment from non-participation may have a lower probability of enterprise survival. However, previously employed individuals do not seem to have an advantage over those who previously experienced short-term unemployment. The study reviews such linkage of human capital factors like previous experience, education and skills on the survival of entrepreneurial firms.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

entrepreneurship; human capital; self-employment

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Creative Commons Attribution 4.0 and The Open Definition