Volume 12 | Issue 1 |

 Abstract

This research paper delves into the purchase behaviour of consumers in Pune District with a specific focus on Organic Food Products (OFPs). As the demand for organic and sustainable food options grows, understanding the factors influencing consumers' choices and preferences becomes imperative for stakeholders in the organic food industry. The study employs a comprehensive research design that combines quantitative surveys and qualitative interviews to provide a nuanced understanding of the complex dynamics at play. A structured questionnaire is administered to a diverse sample of consumers, encompassing various demographics, socioeconomic backgrounds, and dietary habits. The survey investigates key aspects such as consumer awareness of OFPs, motivations for choosing organic products, perceived benefits and barriers, trust in organic labels, and overall satisfaction levels. Additionally, qualitative interviews with select participants aim to capture deeper insights into the subjective aspects of OFPs consumption, including lifestyle factors and personal beliefs influencing purchasing decisions. This research contributes valuable insights to the existing body of knowledge by shedding light on the evolving landscape of consumer behaviour towards OFPs in Pune District. The findings are anticipated to be beneficial for OFPs producers, marketers, and policymakers, offering strategic guidance for catering to the discerning needs of consumers in this region. As the global shift towards sustainable and health-conscious consumption accelerates, this study addresses a timely and critical aspect of consumer behaviour, providing a foundation for informed decision-making in the organic food industry.

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 Keywords

Purchasing Behaviour, Consumer, OFPs, Consumer Attitude, purchase intentions etc.

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Creative Commons Attribution 4.0 and The Open Definition

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The construction of sarais or rest houses was not a new creation of the kings of medieval period. It was an essential for the highly centralized governrnents to keep their control and communication with the remote areas of their vast empires. The administrations had to erect and maintain structures in the form of rest-houses or sarais in their own interest as well as the interest of their subject. The earliest references to the construction of sarais comes from the period of Chandragupta Maurya apart from the mentioned in the seventh pillar Edict of Ashoka." The sarais built by Sher-Shah and Akbar on the Imperial routes or roads at the interval of two and five kros respectively. The construction of sarais during the period of Sher Shah and Akbar were to a great extent similar nature construction. Thus the tradition survived from the earliest period down to the sixteenth century onwards.

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Sarias in Kashmir under the Mughals

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Creative Commons Attribution 4.0 and The Open Definition

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The paper delves into the portrayal of female lead characters in Bollywood movies, examining the shift from traditional gender norms to a more contemporary viewpoint. Traditionally, Hindi films have depicted the female lead as the epitome of an ideal woman who adheres to societal expectations, while modern women have often been portrayed as the antagonists. However, as attitudes change, the portrayal of female characters has also undergone a transformation. This research paper scrutinizes the evolution of female characters in Bollywood by comparing the positive and negative roles played by women in Hindi films. The objective is to emphasize how certain attributes once associated with negative female roles are now presented as part of the heroine's personality, without being viewed in a negative light.

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Bollywood, Heroine, Vamp, Traditional Gender Roles

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Creative Commons Attribution 4.0 and The Open Definition

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The five essential requirements for human existence are air, water, food, heat and light. Contamination of these elements may cause serious health hazards not only to man but also to animal and plant life. The use of water by man, plants and animals is universal. Without it, there can be no life. Every living thing requires water. The study was designed to understand the different sources of water to mysuru city, Present study focus on the different sources of water and its location, process of purification and supplying of water to consumption areas. The finding shows that the required water of the city is collected from surface water mainly the Cauvery river and Kabini river. The raw water is purified through well scientific methods and water is supplied to consumers through well planned distribution system.

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Contamination, Hazards, Raw water, Purification, Consumption

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract The apparent invisiblity of trans genders in mainstream employment leads to the hypothesis of exclusiveness of the third gender in the labour market.Identification and quantification is an important criteria for ensuring constitutional guarentees of gender equality and protection from violation of human rights. Binary outcomes has served as a stereotyped norm for gender classification and has led the perpetuation of inaccessibility of economic opportunities and social discrimination. Census of India 2011 ,attempted to bridge the data gap by estimating that nearly 4.8 million people of India are non binary. But there has not been a significant change in the pattern of official data collection ever since which limits policies of social and financial inclusion of trans genders.

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Keywords -Lesbian Bisexual Transgender ,Queer (LBTQ ), Sex Reassignment Surgery (SRS)

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Creative Commons Attribution 4.0 and The Open Definition

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Islamic Banking is growing at a rapid speed and has showed unprecedented growth and expansion in last two decades in spite of mismatching of existing financial framework and business practices. The rhythm and the swiftness with which a number of Islamic Banks are coming up across the world have astonished many banking experts. Many international banks like ABN Amro, HSBC, American Express; ANZ Grindlays Bank, Chase Manhattan, Deutsche Bank, Standard Chartered Bank have already opened Islamic Banking divisions across the world especially in Middle East and North African countries (MENA),GCC Countries, Asia, Europe and USA etc. India has the third largest Muslim population in the world, which totals to around 161 million (2011census),i.e.,13-14 percent of the population. The percentage is much higher in some regions like Kerala and State of Jammu and Kashmir. Islamic Bank is a financial institution whose statutes, rules and procedures expressly state its commitment to the principles of Islamic Sharia and to the banning of the receipt and payment of interest on any of its operations. The paper will try to give an insight in to Islamic banking, the various products, present status worldwide and in India.

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Islamic Banks, Grindlays Bank, Mudharabha, Musharaka

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Creative Commons Attribution 4.0 and The Open Definition

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The current study focuses on highlighting the potentials of integrating digital literature towards the development of language skills among elementary school students. A short-term public speaking course was developed and administered via Google Classroom to study language proficiency and engagement. The study, set in the context of Kanpur, Lucknow, and Aligarh, India, aims to unveil the effectiveness of this pedagogical approach. By assessing pre and post-course language proficiency, observing participation levels, and obtaining feedback from both students and parents, the study seeks to provide valuable insights into the potential of digital tools in elementary education. This research not only addresses the specific context of public speaking education but also contributes to the broader discourse on leveraging digital literature for language development in elementary schools. As education paradigms evolve, the outcomes of this study offer practical guidance for educators, policymakers, and curriculum developers looking to enhance language learning experiences through innovative pedagogical approaches.

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 Keywords

Public speaking; ESL; Digital Literature Integration; Language Proficiency; Student Engagement.

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Creative Commons Attribution 4.0 and The Open Definition

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The growth rate of Gurugram has been tremendous in the last three decades and the city has been built on the agricultural land of the nearby villages through the landuse landcover transformation that happened within the flux of socio-economic transformations modulated by private capital. The local government provides the contextualization and path dependencies for the foundational outcomes of neoliberal policies. The regulatory function of the local government is still not less important as it regulates the private capital and restricts its reckless flourishment, modulate its momentum, guides its growth, demonstrate its own dominance, and supports its subordination but legalizes neoliberal logic. The implications of neoliberalism would have been more disastrous for the marginal section of the urban people with intra-city disparity and inequality if the policies of the local government fall under the trap of neoliberal philosophy.

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Neoliberalism; Governance; Welfare; LULC; Private Capital

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Creative Commons Attribution 4.0 and The Open Definition

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This project introduces an IoT-based garden watering system with integrated water consumption analysis, aimed at addressing the pressing need for sustainable water management in gardening. By combining advanced sensor technology, microcontrollers, and a user-friendly interface, the system offers an automated solution for monitoring and regulating the watering process based on real-time soil moisture data. The implementation of water flow sensors enables precise tracking of water consumption, facilitating data-driven insights into optimal watering practices. Through the development of a user-friendly web application, the system empowers users to remotely control and customize watering schedules, promoting efficient water usage and fostering eco-friendly gardening practices. The project underscores the significance of leveraging IoT capabilities to create a smart, data-driven solution for water conservation in gardening, highlighting its potential to contribute to sustainable environmental practices and the effective management of precious water resources.

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SmartIrrigate, GreenTech, AquaSense, IoTGardenCare, WaterSmart, ECOFlow, HydroHub, AquaLink, GardenSense, AquaSync

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Creative Commons Attribution 4.0 and The Open Definition

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Green marketing refers to holistic marketing concept which fosters environmental betterment ensures reduction of trade barriers, standardization, diminished health and safety impacts, enhanced community and employee relationships, high customer satisfaction, trust, loyalty, and elevated brand equity. Indian automobile industry is one of the primary drivers of the nation's economic prosperity. Currently, the automobile industry contributes 7.1% of India's GDP and 49% of its manufacturing GDP. The EV market is expected to grow at CAGR of 49% between 2022-2030.Government of India, and non-governmental organizations are collaborating to foster green pursuit which propels the nation toward sustainability. If strategically implemented then it may generate several commercial opportunities, green jobs, protect environment, and improve the livelihood of people (Rodger, 2016). This study titled "A STUDY ON IMPACT OF GREEN MARKETING ON BUYING BEHAVIOUR OF CONSUMERS OF AUTOMOBILE SECTOR WITH SPECIAL REFERENCE TO RAIPUR CITY", critically reviews the existing literature on green marketing strategies and collected data to understand the individual and organizational benefits derived from green marketing strategies. The findings of the study are proved by applying sound statistical modeling, states that passenger vehicle companies exhibit a heightened environmental consciousness. However, the purchasing behavior of customers for different types of passenger vehicles, such as cars, SUVs, XUVs, vans, and jeeps, varies significantly. The implications of this study highlights the need for businesses to embrace green marketing, integrate sustainability and adapt to changing consumer preferences and government initiatives. There is ample scope for businesses to grow by abiding eco-friendly practices in the Indian automobile sector.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Green Marketing, Eco-Marketing, Environmental Marketing, Green Vehicles, and Green Automobile Companies

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Creative Commons Attribution 4.0 and The Open Definition